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Who Spewed That Abuse? Anonymous Yik Yak App Isn’t Telling - NYTimes.com

Matt Ivester, who founded JuicyCampus in 2007 and shut it in 2009 after it became a hotbed of gossip and cruelty, is skeptical of the claim that Yik Yak does much more than allow college students to say whatever they want, publicly and with impunity. “You can pretend that it is serving an important role on college campuses, but you can’t pretend that it’s not upsetting a lot of people and doing a lot of damage,” he said. “When I started JuicyCampus, cyberbullying wasn’t even a word in our vernacular. But these guys should know better.”