As college students, coffee tends to be classified sixth food group. In anticipation of this, one the first things freshman put on their dorm room shopping list is a Keurig. These beloved machines are quick, convenient and versatile; basically any college students dream, right?
One would assume the that genius mind who invented these things must be pretty pleased with himself for creating such a versatile machine that can not only make single serve coffee, single serve coffee, but ramen noodles as well. Well that assumption would be wrong. According to Buzzfeed, John Sylvan, inventor of the Keurig, say that he “feel[s] bad sometimes that [he] ever did it” due to the impact the K-Cups have on the environment. In fact, Sylvan felt so guilty that is 1997, he sold his shares of the company for $50,000. Now, he has to sit and watch in remorse as the popularity of the Keurig sweeps the nation and millions of K-Cups are used each year. Keurig address this issue and has a goal to make their Green Mountain K-Cup packs 100% recyclable by the year 2020.
Apparently Sylvan has a few ideas about how to achieve this goal but Keurig refuses to listen to him. Interesting move on Keurig's part considering Sylvan was the inventor. This fact brings up moral issues surrounding large corporations such as these. In this instance, it doesn’t seem to be apparent that Sylvan wants anything from the company, all he wants to do is help clean up the mess he has made. Is it wrong for Keurig to refuse his help when they could more rapidly solve the problem that has been created through the invention of the Keurig machine? Regardless, Sylvan doesn’t seem to be acting too bitter towards the company. He simply doesn’t use or own one of his own inventions, and makes drip coffee instead. So it seems the ball is in the publics court. Will people keep on fueling their coffee addiction using the convenient Keurig machine and say hell to the environment or will they jump on the #KillTheKCups boat and retailiate against the envirmental monster that is the Keurig machine?